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Provance Board names Kelly Moodie as CEO and Greg Singleton as Vice President of Sales and Marketing

Provance announced today that its Board of Directors has appointed Kelly Moodie as Chief Executive Officer and Greg Singleton as Vice President of Sales and Marketing, effective immediately. Kelly Moodie previously held the position of Vice President of Sales and Partners, while Greg Singleton was Partner and MSP Program Manager.

“Kelly Moodie has proven herself a great leader over her 16 years with us at Provance,” said Gilles Lalonde, Executive Chairman at Provance. “Kelly’s experience in global commercialization, her ability to bring people together, and vision for the business, will guide Provance into its next chapter of product innovation and growth.”

Kelly has experience in building and implementing Canadian and Global Go-to-Market strategies during her time at Xerox, Adobe and Provance in various executive roles. She has deep expertise developing products for the Microsoft eco-system, proven leadership and achievement in sales, services, marketing and business planning, with a passion centered around the customer. Since joining Provance in 2003, Kelly has been instrumental in all aspects of the company with a focus on commercialization, strategy, alliances and our strategic partnership with Microsoft.

“Provance has distinguished itself as an innovative, Microsoft-centric ITSM and ITAM solution provider,” said Kelly Moodie, CEO at Provance. “There is a huge opportunity ahead for Provance to help IT digitally transform itself and the business, and my job will be to accelerate and expand, helping current and future customers modernize IT and Business Services.”

“In the over 7 years since Greg Singleton joined Provance, he’s proved himself to be an adept, hands-on sales executive, successfully selling across various markets globally,” said Kelly Moodie, CEO at Provance. “I’ve been privileged to work closely with Greg all these years, and I know that his passion for technology and helping customers and partners succeed will drive growth and expansion of Provance.”

Greg’s professional focus over the last 20+ years has been leading sales, building technology partnerships, opening pathways to markets, and helping to grow software companies. His broad base of technology experience in the areas of IT service management, IT asset management, business intelligence, predictive analytics, and infrastructure management, provide a foundation to identify partnership and market opportunities within the Microsoft Dynamics 365 market for Provance.


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